Creative revenge for Kenneth Cole’s ignorant Cairo tweet
Evidently Kenneth Cole owns a chain of clothing stores in the US and has a Twitter account. Actually I know he has a Twitter account because I followed a link to a message sent by Mr Cole on February the third.
The message, now deleted, suggested that the uproar in Cairo might be about his clothes rather than a desire to reform the government of Egypt. This message was stupid and insensitive to be sure, and the weak apology that followed on Facebook didn’t help much either.
One of the failures within the medium was the use of the Cairo hashtag. Lots of people were following the tag for breaking news at a time when people were being murdered in the street for their protests. This was probably the aim of the tweet too. Lots of people are following this tag let’s spam a link in there.
The backlash was swift and angry but I suspected it to be sort lived until I saw this photo. Some creative soul has stuck the tweet to the window of Kenneth Cole’s San Francisco store. This gives rise to a great maxim for corporate tweeting, “Don’t post it if you wouldn’t want it stuck on the door of your shop/offices.”
